1) Digitality is the binery code which all programmes and softwares are based on. It consists of a series of on and off pulses which are responsible for running anything on your computer, i-pod, T.V etc.
2) Interactivity refers to all the different ways in which people 'stream' This nlcudes satelllite dishes, broadband, cable T.V etc. Recently, this interactivity has been compressed to be able to fit more information into one 'bandwidth'. This basically means that it is more efficient as more information can be communicated and faster. Another feature of interactivity is that it is a two way process. i.e. you can respond to what your media tachnology says - you can interact with it.
3) Hypertextuality is the study of how texts are organised and structured. It is not as linear as it used to be and this has increased the competition between different media texts as it allows you to 'jump' between different texts.
4) Dispersal deals with how different types of information is shared between people and organizations. The fat that there has been more and more dispersal in the past few years has increased the market for producers.
5) The study of virtuality is very similar to iconography as it deals with how cartoons etc are representations of how real something is. There is a debate which asks the question 'are these animations and cartoons a representing or mimicking real life situations.'
6) Convergance refers to the idea that new media technologies are merging old technologies into smaller devices which can do more that one thing. Examples include mobile phones with cameras and the internet, mp3 players with video playing and photo viewing capabilities etc. The debate in this section is 'have these new media technologies gone too far?'
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment