Q.Using your wider knowledge of media technologies, discuss how far young peoples views of media technology differs from that of their parents.
A. The media ecosystem is evolving, allowing older generations to more actively be involved with such games consoles as the Playstation which is presominantly aimed at teenagers. The Nintendo Wii is a new technology which has had a great impact on adults as well as children due to the interactivity and active workout which no other console of its type has given in the past.
However, It has been estimated that 8% of youths are addicted to gaming. This addiction is considered to be a psychological ilness and is becoming more and more common, especially with online games such as WorldOfWarcraft.
Another technology which has been more common with youths in the past is online social networking. This is becoming increasingly popular with adults as well because they enjoy it. In the past, this has been used almost exclusively by teenagers, but this isn't the case anymore.
Downloading music from the internet has always been considered more popular with youths than adults. However, this is not the case anymore as more and more adults do it now. Also, technologies such as I-Pods are much more common with people under the age of 40. The i-pod is aimed at anyone between the ages of 9-30. People younger than this are not clever enough to use it and people older than this usually are more attracted to older technologies such as CD players.
Digital T.V is probably used just as much by youths as by adults because of the wide variety of channels available - there's something for everyone. However, the buying of technologies such as a Sky-box is more common with adults as they have a larger income.
Thursday 1 May 2008
Monday 28 April 2008
The Perils of NMT's.
- Why Is consumerism a concept central to this unit?
- How do we often ‘unwittingly give up our privacy’?
- How have NMT’s criminalised audiences?
- What health and environmental issues doe NMTs pose?
- New Media Technologies are driven by consumerism. This is mostly because of the increasing amount of demand for these technologies. As the article states: 'Average household spending on new media has risen dramatically in the last ten years.' This increase in popularity has resulted in institutions developing more technologies so that their audiences can get what they want.
- Every time we buy something online, search for something, visit a website etc. Websites such as Google and Amazon are able to keep a record of all our activities. Not a lot of people realise this so they give up information about themselves without realising.
- Many people turn to crime without realising. Promotion of illegal downloading softwares such as Napster is always increasing causing tconsumers to download music and other such files without realising it is illegal. Also, computer games such as Manhunt and GrandTheftAuto have been critisized for promoting violence in young peoples minds and causing them to think it is okay to kill people like this - even though it's not.
- Environmental problems arise because all technologies release electronic waste which are hazardous. Also, the disposal of electronic gadgets is an issue. Also, there is a potential threat from mobile phone masts. It is thought that the electromagnetic waves released by them are harmful and may even cause cancer. This is why it is such a threat when these masts are located near schools.
Thursday 24 April 2008
The decline of cinema figures
http://news.bbc.co.uk/1/hi/entertainment/film/4051741.stm
The above website states that attendance in the 1940s in the UK was almost 10 times the size it is today. They calaim that the only films to attract decent cinema figures in recent years are thos which rely heavily on special effects or animation, such as Terminator 3 and Tranformers. The average cinema attendance in the 1940's was 1,400,000,000 compared to the 167 million in 2003.
I believe the reason for this is the growing options available to consumers, such as those that come with DVD's. These are becoming more easily to access and cheaper which causes cinema prices to rise. Together, these two effects result in consumers not wanting to go to cinemas.
The above website states that attendance in the 1940s in the UK was almost 10 times the size it is today. They calaim that the only films to attract decent cinema figures in recent years are thos which rely heavily on special effects or animation, such as Terminator 3 and Tranformers. The average cinema attendance in the 1940's was 1,400,000,000 compared to the 167 million in 2003.
I believe the reason for this is the growing options available to consumers, such as those that come with DVD's. These are becoming more easily to access and cheaper which causes cinema prices to rise. Together, these two effects result in consumers not wanting to go to cinemas.
piracy is bad!
http://www.guardian.co.uk/business/2003/oct/21/film.filmnews
Informa Media Group believes profits from legal sales of movies over the internet will be more than $870m by 2010. But sales over the internet would be worth $1.33bn if the industry stopped illegal online downloading.
In fact, the conclusion of the Informa report is not as worrying as one given earlier in the year by Deloitte & Touche. A report from them warned that illegal online downloading could cost the top studios up to $4bn annually within the next two years.
The Informa group also estimates that 144,000 films are downloaded every day across the world or 6,000 an hour.
All this piracy leads to declining cinema figuresa and film makers lose profits. Some low-budget film makers may even find it difficult to break into hollywood because of piracy. It is widely considered to be stealing.
Informa Media Group believes profits from legal sales of movies over the internet will be more than $870m by 2010. But sales over the internet would be worth $1.33bn if the industry stopped illegal online downloading.
In fact, the conclusion of the Informa report is not as worrying as one given earlier in the year by Deloitte & Touche. A report from them warned that illegal online downloading could cost the top studios up to $4bn annually within the next two years.
The Informa group also estimates that 144,000 films are downloaded every day across the world or 6,000 an hour.
All this piracy leads to declining cinema figuresa and film makers lose profits. Some low-budget film makers may even find it difficult to break into hollywood because of piracy. It is widely considered to be stealing.
Friday 18 April 2008
Distribution of films - new oppurtunities.
The film industry is forever evolving and finding new ways to allow their audiences to enjoy their films.
Consumers want fast, cheap and good quality films available to them easily and too many people are turning to illegal downloading from the entertainment hub that is the PC to get these things. The film industry wants secure distribution of their films and a business model that will provide them with profit as well as security.
It seems that the internet is now becoming a new distribution channle along with DVDs and CDs. If the film industry is to use this new route, it needs to come up with a legal way to make money whilst delivering fast, high-quality films that will appeal to consumers.
Technology advancements could lead to less buffering delays, which would give the consumer what they want in a quicker time than ever before.
The internet may be the future, but the film industry is still finding ways to enhance the current distribution channels they have. DVDs have been developed to be able to hold up to four films and still play them all with high quality.
Consumers want fast, cheap and good quality films available to them easily and too many people are turning to illegal downloading from the entertainment hub that is the PC to get these things. The film industry wants secure distribution of their films and a business model that will provide them with profit as well as security.
It seems that the internet is now becoming a new distribution channle along with DVDs and CDs. If the film industry is to use this new route, it needs to come up with a legal way to make money whilst delivering fast, high-quality films that will appeal to consumers.
Technology advancements could lead to less buffering delays, which would give the consumer what they want in a quicker time than ever before.
The internet may be the future, but the film industry is still finding ways to enhance the current distribution channels they have. DVDs have been developed to be able to hold up to four films and still play them all with high quality.
Sunday 13 April 2008
What's next for pixar?
As we know, Pixar and Disney work very much together now, and to celebrate the 80th birthday of Mickey Mouse this year, they have decided to update us on their future release plans.
The movies include the eagerly anticipated Toy Story 3, Bolt (featuring the voices of John Travolta and Miley Cyrus), The Bear and the Bow (Reese Witherspoon, Billy Connolly and Emma Thompson) and The Princess and The Frog (John Goodman). Out of these, Bolt and The Princess and The Frog are to be released in 2008.
Pixar's first 3D film, called Up, is to be released next year as is the release of their first blu-ray DVD.
"We're excited to be pushing the boundaries of 3D and computer technology to tell our stories in the best possible way," said John Lasseter, chief creative officer for Walt Disney and Pixar Animation Studios.
Information from BBC website.
The movies include the eagerly anticipated Toy Story 3, Bolt (featuring the voices of John Travolta and Miley Cyrus), The Bear and the Bow (Reese Witherspoon, Billy Connolly and Emma Thompson) and The Princess and The Frog (John Goodman). Out of these, Bolt and The Princess and The Frog are to be released in 2008.
Pixar's first 3D film, called Up, is to be released next year as is the release of their first blu-ray DVD.
"We're excited to be pushing the boundaries of 3D and computer technology to tell our stories in the best possible way," said John Lasseter, chief creative officer for Walt Disney and Pixar Animation Studios.
Information from BBC website.
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