Mock question. (20 marks)

Q.Using your wider knowledge of media technologies, discuss how far young peoples views of media technology differs from that of their parents.

A. The media ecosystem is evolving, allowing older generations to more actively be involved with such games consoles as the Playstation which is presominantly aimed at teenagers. The Nintendo Wii is a new technology which has had a great impact on adults as well as children due to the interactivity and active workout which no other console of its type has given in the past.
However, It has been estimated that 8% of youths are addicted to gaming. This addiction is considered to be a psychological ilness and is becoming more and more common, especially with online games such as WorldOfWarcraft.
Another technology which has been more common with youths in the past is online social networking. This is becoming increasingly popular with adults as well because they enjoy it. In the past, this has been used almost exclusively by teenagers, but this isn't the case anymore.
Downloading music from the internet has always been considered more popular with youths than adults. However, this is not the case anymore as more and more adults do it now. Also, technologies such as I-Pods are much more common with people under the age of 40. The i-pod is aimed at anyone between the ages of 9-30. People younger than this are not clever enough to use it and people older than this usually are more attracted to older technologies such as CD players.
Digital T.V is probably used just as much by youths as by adults because of the wide variety of channels available - there's something for everyone. However, the buying of technologies such as a Sky-box is more common with adults as they have a larger income.